What a Leads Contains

A lead in Texto only contains the following information: ​

Required fields

Field	Description
first_name	Customer’s first name (used in the AI messages)
last_name	Customer’s surname
phone	The customer’s phone number (full number incl. country code)

These are the only fields Texto requires and understands.

System-Generated Fields

Texto automatically assigns metadata to every lead:

Field	Description
Lead ID	Unique ID generated by Texto
Source	Where the lead came from (Zapier or CSV)
Created at	Date/time the lead was added
Last message	Latest incoming or outgoing SMS
Status	Current stage of the lead

Lead Statuses

Texto assigns statuses automatically based on behavior:

Status	Meaning
New	Lead has just been added
Active	AI is currently engaging with the lead
Completed	Conversation has naturally ended or reached a finish point
Not Interested	Lead opted out (STOP, REMOVE, etc.)
Unreachable	Invalid or undeliverable phone number
Duplicate	Same phone number detected again

You can also manually update statuses as needed.