Lead Metrics Explained

These show how well you are capturing and importing new leads.

Metric	Description
New Leads	Leads added within selected date range
Total Leads	All contacts stored in Texto
Source Breakdown	Leads from Zapier, CSV, etc.
Lead Quality Indicators	Based on AI interaction (optional)

Lead Quality Indicators (if enabled)

• High Intent

• Needs Nurture

• Low Intent

• Invalid Lead ​

Conversation Metrics

Conversation metrics measure how effectively Texto engages leads.

Metric	Description
Messages Sent	Total outgoing messages by AI or agent
Messages Received	Replies from leads
Active Conversations	Leads currently in conversation
Closed Conversations	Conversations marked as completed
No Reply Cases	Leads who haven’t replied yet

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Appointment Metrics (Calendar Connected)

If Google Calendar is integrated:

Metric	Description
Appointments Booked	Meetings scheduled through AI
Booking Rate	% of leads that book a meeting
Cancelled	Meetings canceled by lead or client
Completed	Meetings successfully attended

You can click deeper to view appointment detail logs.

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AI Performance Metrics

Tracks how well Texto’s AI Agent is performing.

Metric	Description
AI Response Rate	% of conversations AI responded to
AI Success Rate	AI conversations that reached a goal
Follow-Up Success	How many follow-ups got a reply
Escalations	AI asked a human agent to step in

AI Success Goals

Examples:

• Booking a meeting

• Qualifying a lead

• Providing information

Collecting details (budget, project size, etc.)